Pricing often triggers both fear of overcharging and fear of undermining yourself with low fees. A price is neither punishment nor status badge: it is a balance between delivered value, your need to earn a living, and clarity for the client.
Start from viability
Estimate the minimum revenue you need (taxes, contributions, insurance, CPD, supervision). Subtract non-billable time (admin, business development). That gives a realistic floor per hour or month before you even scan the market.
Scan the market without disappearing into it
Peer pricing gives an order of magnitude (segment, experience, geography). You do not have to match: strong positioning or senior experience can justify a gap—if your offer and profile support it.
Session, pack, discovery
- Discovery session (paid or nominal): often a specific fee, clearly bounded in time and scope.
- Single session: your reference full rate.
- Package: total price and implied per-session value; a modest discount rewards commitment and stabilises your diary.
Pricing psychology and clarity
Avoid forcing every visitor to request a quote for basic services. At least show a range or entry point to reduce friction. Options (length, format) should be comparable across services.
Raise or adjust without guilt
Rates can move for new clients while you honour existing agreements. Communicate early and plainly. Regular, smaller adjustments beat years underpaid then a sudden jump.
On Miraye
Keep fees aligned with your service pages and profile story. First structure the offer: structure a clear offer. Then convert: profile that converts and first clients.