A vague offer attracts vague enquiries: prospects unsure you can help, endless price haggling, sessions where the goal shifts every time. Structuring your offer is not “limiting yourself”: it makes your value easy to read for the right clients.
Five building blocks of a clear offer
- Who it is for: profile, situation, or challenge (a clear core audience without pretending to serve everyone).
- What it is for: expected outcome in the client’s words, not only your method’s name.
- How: format (video, in person), rhythm, typical session length, tools if any.
- Within what frame: number of sessions, length of engagement, what is included (e.g. support between sessions or not).
- What it is not: ethical boundaries and scope—useful to prevent confusion (coaching ≠ therapy, ≠ doing the work for them).
Named services instead of generic “fully bespoke coaching”
Even if you adapt behind the scenes, service titles (“Career review — 6 sessions”, “Interview preparation”, “Remote team leadership”) help visitors picture the fit. You can still list “Personalised coaching” for the rest, but avoid making it your only line.
Packages vs single sessions
Journeys (packs) support commitment and follow-through; a single session or discovery lowers the barrier for undecided clients. State what each option actually delivers (e.g. discovery = framing and deciding whether to continue, not a full transformation in 45 minutes).
Align with your ethics
Avoid unrealistic outcome promises. Clarify that coaching relies on shared responsibility: you bring frame, method, and kind accountability; the client acts in their life.
On Miraye
Fill in your services with clear titles, a description that mirrors the blocks above, and slots that match what you sell. Next: set your pricing, build a profile that converts, and win your first clients.